Consumer Protection Litigation | Representing Californians

California Consumer Protection • TCPA Litigation

Holding corporations accountable to the consumers they harm.

Consumer Lit is a California consumer protection law firm prosecuting claims under the Telephone Consumer Protection Act and related federal and state consumer statutes. We represent California residents against telemarketers, debt collectors, and corporate defendants that violate their rights.

  • CaliforniaFederal & State Courts
  • TCPA, FDCPA, FCRAConsumer Statutes
  • ContingencyNo Fee Unless We Recover

The Firm

A California litigation practice devoted to the consumer.

Consumer Lit is a plaintiffs-side consumer protection law firm based in California. Our practice is built on a single premise: the consumer protection statutes enacted by Congress and the California Legislature mean what they say, and they are enforceable by the consumers they were written to protect.

We bring individual and class claims against corporations that engage in unlawful telemarketing, autodialed calls, pre-recorded messages, text-message campaigns sent without consent, unlawful debt-collection practices, and inaccurate consumer reporting. Our attorneys approach every matter with the seriousness, preparation, and trial readiness that complex consumer litigation demands.

The firm accepts matters on a contingency basis. Clients pay no costs or fees unless we recover.

California Practice

Experience litigating consumer claims in the United States District Courts for the Central, Southern, Northern, and Eastern Districts of California, and in California Superior Court.

Individual & Class Action

Counsel in individual actions, mass arbitrations, and proposed class proceedings under Federal Rule of Civil Procedure 23.

Statutory Focus

Concentrated expertise in the TCPA, FDCPA, FCRA, and the California consumer protection statutes.

Practice Areas

Focused on the federal consumer statutes.

I.

Telephone Consumer Protection Act (TCPA)

The TCPA, 47 U.S.C. § 227, restricts the use of automatic telephone dialing systems, artificial and pre-recorded voice messages, and unsolicited text-message marketing. It authorizes statutory damages of $500 per violation, trebled to $1,500 for knowing and willful violations, together with injunctive relief.

  • Marketing texts after a consumer’s revocation of consent
  • Pre-recorded and artificial voice telemarketing calls
  • Autodialed calls to cellular telephones without prior express consent
  • Calls to numbers on the National Do-Not-Call Registry
  • Internal do-not-call list and calling time-of-day violations
II.

Fair Debt Collection Practices Act (FDCPA)

Claims against third-party debt collectors engaged in abusive, deceptive, or unfair collection practices, including misrepresentation of debt, unlawful communications, and failures of statutory validation.

III.

Fair Credit Reporting Act (FCRA)

Litigation against consumer reporting agencies and furnishers of information for inaccurate reporting, failures of reasonable investigation, and unauthorized procurement of consumer reports.

IV.

State Consumer Protection Statutes

Representation under state analogues including the California Consumer Legal Remedies Act, California’s Unfair Competition Law, the Florida Consumer Collection Practices Act, and state mini-TCPA statutes.

V.

Unlawful Marketing & Privacy

Actions concerning the unauthorized use of consumer data, unwanted commercial solicitation, and violations of state privacy and anti-spam laws.

VI.

Class Actions & Mass Arbitration

Class counsel in proposed Rule 23 class actions and coordinated mass-arbitration proceedings challenging systemic corporate conduct affecting thousands of consumers.

Liran Aliav, Managing Attorney of Consumer Lit

Liran Aliav

Managing Attorney

Managing Attorney

Liran Aliav

Liran Aliav is the Managing Attorney of Consumer Lit and leads the firm’s consumer protection and TCPA litigation practice. He represents California consumers against corporate defendants that violate federal and state telemarketing, debt-collection, and consumer reporting laws.

Mr. Aliav’s practice centers on the enforcement of the Telephone Consumer Protection Act and analogous California statutes. He regularly litigates claims involving autodialed calls, pre-recorded voice messages, text-message marketing sent after revocation of consent, violations of the National Do-Not-Call Registry, and calls placed outside statutory calling hours. He has represented consumers in individual actions, coordinated mass-arbitration proceedings, and proposed class actions.

Prior to concentrating his practice on consumer protection litigation, Mr. Aliav advised families and closely-held business owners on complex estate, trust, and tax planning matters—work that informs his understanding of how corporate conduct affects household finances and personal privacy. He now brings that same discipline and attention to every consumer he represents.

Mr. Aliav has been recognized as a Super Lawyers Rising Star from 2016 through 2022 and holds a 10.0 rating on AVVO.

Education

  • LL.M., Taxation, Loyola Law School
  • J.D., Loyola Law School
  • B.A., University of California, Los Angeles

Admissions

  • State Bar of California
  • U.S. District Court, Central District of California
  • U.S. District Court, Southern District of California
  • U.S. District Court, Northern District of California
  • U.S. District Court, Eastern District of California

Recognition

  • Super Lawyers Rising Star, 2016–2022
  • AVVO Rating: 10.0 (Superb)
  • Member, National Association of Consumer Advocates

Representative Matters

The conduct we prosecute.

The following categories reflect the types of unlawful conduct our firm regularly addresses on behalf of consumers. Each category corresponds to specific statutory prohibitions enforceable in federal court.

I.

Text Messages After “STOP”

Representation of consumers who received continued marketing text messages after replying “STOP” or otherwise communicating their revocation of consent, in violation of 47 U.S.C. § 227(b) and the implementing regulations at 47 C.F.R. § 64.1200.

II.

Pre-Recorded & Artificial Voice

Litigation involving pre-recorded voicemails and artificial-voice telemarketing calls placed to residential and cellular lines without the required prior express written consent.

III.

Do-Not-Call Registry Violations

Actions on behalf of consumers whose numbers were registered with the National Do-Not-Call Registry for more than thirty-one days and who nonetheless received telemarketing solicitations.

IV.

Calls Outside Permissible Hours

Claims arising from telemarketing calls and text messages placed before 8:00 a.m. or after 9:00 p.m. in the consumer’s local time zone, in violation of 47 C.F.R. § 64.1200(c)(1).

V.

Abusive Debt Collection

Actions under the Fair Debt Collection Practices Act against third-party collectors for false or misleading representations, harassing communications, and failures of statutory validation.

VI.

Inaccurate Consumer Reporting

Claims under the Fair Credit Reporting Act against consumer reporting agencies and furnishers for inaccurate reporting and failures to conduct reasonable investigations following consumer disputes.

It shall be unlawful for any person within the United States … to make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice … to any telephone number assigned to a … cellular telephone service.

Telephone Consumer Protection Act, 47 U.S.C. § 227(b)(1)(A)(iii)

Insights

Developments in consumer protection law.

TCPA • Regulatory Update

FCC One-to-One Consent Rule and Its Effect on Lead Generation

An overview of the Federal Communications Commission’s rulemaking concerning prior express written consent and the obligations of sellers relying on third-party lead generators.

Read →

TCPA • Case Law

Revocation of Consent After Facebook v. Duguid

A review of post-Duguid decisions addressing what constitutes effective revocation of consent to receive marketing calls and text messages.

Read →

FDCPA • Practice Note

Statutory Validation Requirements Under 15 U.S.C. § 1692g

A practitioner’s summary of the validation notice obligations of third-party debt collectors and the consequences of noncompliance.

Read →

Consultation

Request a confidential case review.

If you believe you have been contacted unlawfully by a telemarketer, debt collector, or other corporate actor, we invite you to contact the firm for a confidential evaluation of your matter. There is no cost or obligation for the initial consultation, and the firm accepts qualifying matters on a contingency basis.

  • Confidentiality. All inquiries are reviewed in confidence by an attorney.
  • No Fee Unless We Recover. Qualifying matters are handled on contingency.
  • California Representation. The firm represents consumers residing in California in federal and state court.

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